Step 5 of 5

The copy that closes the emotional sale

A short, concrete description—process, materials, edition, condition—adds context without noise; skip empty claims and favour verifiable facts.

If you publish a price, be explicit about what is included; if not, use the space to invite a qualified inquiry while staying professional.

Before requesting public visibility or sharing the link, run a checklist: title, artist, dimensions, sharp images, typo-free copy, and alignment with the catalog story.

Wireframe: editorial block and pre-publish checklist.